The drinks
A NEW SOCIAL RITUAL.
Meet the range
THREE WAYS TO GET HIGH.
A LITTLE MORE ABOUT HIGH.
What is HIGH?
HIGH is a premium alcohol-free euphoric beverage, created as a social drink first. It sits between alcohol alternatives, functional beverages and modern social rituals.
What is the intended experience?
HIGH has been developed around Mood +, Mental Clarity + and Social Ease +. It is designed for a more uplifted, social and present experience, without alcohol.
It is about feeling present, rather than losing control.
Does HIGH contain caffeine or sugar?
Yes. Each 250 ml can contains 37.5 mg caffeine and 8.8g total sugar, which is less than many diet drinks on the market! Full ingredients, nutrition and suitability information are available on each flavour page.
What gives one A BIT OF BUZZ, when drinking HIGH?
At the heart of the brand is Sceletium, an indigenous South African botanical that has been used traditionally for centuries and is now finding its place in a new generation of functional beverages. Rather than looking overseas for inspiration, HIGH has chosen to celebrate a botanical that is proudly rooted in Southern Africa, giving the brand a story that's both deeply local and globally relevant.
Can I order drinks on this website?
This website introduces the HIGH range. For availability or trade enquiries, contact enquiries@highprotocol.co.
Find HIGH
ITS HIGH TIME.
Looking for HIGH near you? Get in touch for availability and stockist information.
Bars, restaurants, hotels, events and retailers: speak to us about bringing HIGH to your space.