Our story

LIFE BEYOND THE ORDINARY.

People still want ritual, connection, confidence and a shift in mood. Many are also becoming more conscious of how alcohol makes them feel.

HIGH was born from this observation: a new kind of social drink that feels adult, exciting and culturally relevant.

A smiling woman holding Queen Pine and Yuzu Lemon HIGH cans up to her eyes

Social by nature

LIVE HIGH.

At the bar. Around the table. Wherever good company takes you.

HIGH was created as a social beverage first. An alcohol-free alternative that belongs in the moments you want to be part of.

Social by nature

MADE FOR YOUR KIND OF GOOD TIME.

The inspiration behind HIGH was to create a beverage that could live comfortably in the spaces where people normally drink - bars, restaurants, events, hotels, festivals and social occasions. However HIGH has also been designed to enjoy wherever and whenever you feel like it!

At its heart, HIGH fills the gap between traditional soft drinks, energy drinks and alcohol. A drink for people who want to feel good and stay present in the moment.

A woman relaxing on a tennis court and reaching for a Queen Pine HIGH can